What Is Your Game Plan?

by karen August 31, 2020
game plan for brands

Fall is my favorite season of the year. The weather is perfect, leaves are changing colors and it is football season. Our Sunday’s consist of making chili and watching football. I love football and yes, I am a Vikings Fan. SKOL VIKINGS! 

Thinking about football, there is a lot that goes into the planning of each game. You don’t step foot on the field without a game plan or you are just looking to get crushed.

Now think about your business… What is your Game Plan? 

Do you have a plan for developing a strong brand that stands out from your competitors?

A plan for building trust so it is easier for your audience to buy from you or use your service? 

Or a plan to position your company so that you can charge what you are worth?

Your brand is the way your audience perceives you. Marty Neumeier defines a brand as “a person’s gut feeling about a product, service or company.” It is not what YOU say it is, but what THEY say it is. You can’t control what they say but you can influence them and that is called branding. 

A brand is a person’s gut feeling about a product, service or company.

Branding isn’t only for the big dogs. If you have a small business, you need to have a game plan when it comes to your branding. 

Here are 5 reasons why branding is so important:


People tend to do business with companies they know, like and trust. Having a brand that is recognized and is consistent helps put ease on the decision to purchase your product or use your service.

2. Stand OUT from the Competition

The market is becoming more and more saturated. Take for instance shopping for toothpaste. The amount of options are overwhelming. Don’t get lost in the sea of what you do. How do you stand out? You need to position your company in a way that differentiates you from the others.

3. Creates Brand Loyalty

Customers want a great experience and they want to know that they are going to get that experience every time they interact with that specific brand. When they can expect that every time, they start to connect on a deeper level. The more your audience connects with your brand, the more likely they are to choose you over other brands that may provide the same experience.

4. Sets the direction for your staff

Your brand is how customers see you and your staff. Having clarity for the direction that you want to take will help your staff commit to and deliver upon creating that great customer experience.

5. Provides Value

A strong brand is going to add value to your company way beyond the products or services you provide to your customers.

Are you needing to differentiate you from the other?

Do you want to have a fan base that is loyal to your brand?

That doesn’t think twice about going somewhere else?

Then take the time to develop your branding game plan so the next time you take the field you will be the one dominating instead of being crushed!


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