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What Is Your Game Plan?

by belay October 05, 2021
game plan for brands

Even the smallest business needs branding. It’s your game plan. Think about it like a football game: no team goes into a game without a plan, or they will get CRUSHED.

Before we dive into why branding is so important, let’s set the record straight: Sometimes you’ll hear people use the word “brand” and “branding” interchangeably.  But in fact, they are two very different things. 

Marty Neumeier defines a brand as “a person’s gut feeling about a product, service or company.” Meaning, a brand is not what YOU say it is, but what THEY say it is. A BRAND is emotional, and its developed by your customers. BRANDING is the marketing tool you use to influence that reaction.  

A brand is a person’s gut feeling about a product, service or company.

Now that we’ve established that, we can dive into how BRANDING can affect how your BRAND plays in the marketplace.

Here are 5 reasons why branding is so important:

1. Develops RECOGNITION

People do business with companies they know, like and trust. Having a brand that is recognized helps put ease on the decision to purchase your product or use your service. It also helps to be recognizable wherever your customers will see you. This comes from consistency.

2. Stand OUT from the Competition

The market is becoming more and more saturated. Take for instance shopping for toothpaste. The amount of options are overwhelming! Don’t get lost in the crowd. Position your company in a way that differentiates you from the others. Highlight what makes you special.

3. Creates Brand LOYALTY

Customers want a great experience and they want it every time they interact with that specific brand. When that expectation is met, they connect with your brand on a deeper level. The more your audience connects with your brand, the more likely they are to choose you over other brands — even if another company provides the same product or service. 

4. Sets the DIRECTION for Your Staff

Your brand is how customers see you — ALL of you. That includes your team. Having a clear message and direction for your brand will help your staff commit to and deliver a great customer experience.

5. Provides VALUE

Branding is one of the best investments you can make in your business. It elevates the expectations of customers and reaffirms a very professional and confident product or service. This means more value for your customers on all levels. 

Do you need to DIFFERENTIATE your business?

Want to GROW a fan base that is LOYAL to your brand?

Want to bring your business to the NEXT LEVEL?

Intentionally develop your branding game plan so when you take the field you will be DOMINANT, not crushed!

Need help with your branding? We got you.  Contact Us

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