File Formats and When to Use Them
It can feel like another language when tech-savvy people start talking about file formats: Vector files… Raster files… jpg… png… gif…. what does it all MEAN?
We have pulled together some definitions and information to help you better understand file formats and when to use them. Consider it “File Formats 101.” Because depending on the project, the file format can make or break the outcome!
First, you need to understand the difference between a vector and raster file:
A raster file is a computer graphic made up of pixels. They are resolution dependent, meaning the image displays properly at a certain dimension, but anything bigger will stretch the pixels and make it blurry. In order to retain pixel quality, you cannot resize raster images without compromising their resolution. As a result, it is important to remember to save raster files at the exact dimensions needed for its use.
So don’t forget to ask your vendors what type of file they need to create your project. You want the finished project to look good, and providing the proper files for them to work with is the first step in reaching that goal!