Brighter Days Family Grief Center is a non-profit organization that offers grief counseling and services to families experiencing a loss, providing compassionate and comprehensive care that they deserve.
Despite multiple attempts with other agencies, Brighter Days Family Grief Center still hadn’t landed on a new logo that hit the mark. They reached out to Belay to build a brand they could be proud of that would help grow national recognition and boost their capital campaign.
We leveraged our strategy session to pinpoint their uniqueness and the characteristics of their clients. From this research, we created style boards and narrowed down the direction for the look and the feel they wanted to project before any logo design work was started.
Brighter Days exists to give families hope and support through a difficult time. The logo icon represents this mission with the sun symbolizing hope and the implied hand underneath representing support. The color palette also highlights the journey of “brighter days” ahead.
The result was a rebrand that paid off! Literally. Brighter Days Family Grief Center’s rebrand was revealed at their 2021 fundraising gala, which brought in $120K that night!
Not only did we create a brand that now truly showcases what Brighter Days stands for, we gave them a brand to be proud of. One that is memorable and versatile, allowing them to grow and flourish as an organization.