What do you live for? What gives you goosebumps? What keeps you awake at night? MyMountain is a Christian-based organization that helps you answer these questions, and ignite your God-given passions.
Belay Creative took on the challenge of building a brand identity for this conceptualized group’s public launch. The brand needed to resonate with members and investors of all ages with multiple logo formats for use in numerous platforms.
MyMountain aims to inspire people to follow their dreams, equip them with the tools to do so, and encourage them along the way. We incorporated these themes as the tagline. Color inspiration came from nature including a youthful, subtle orange that resembles a glowing – but not yet burning – ember.
We also incorporated the dream of the group’s founder: to make MyMountain the fourth pillar in one’s community, after “home” “work” and “church.”
Launching MyMountain with a complete brand identity gave the organization immediate credibility and a professional reputation, which has been proven by its interest from both members and investors.
Not only does the new logo and corresponding brand elements depict the mission of MyMountain, it has also provided a firm foundation for its launch and future growth.
Had a wonderful experience working with Belay Creative. Karen and Stacey did an incredible job helping me bring my vision for the Refresh Network to life. Very patient with me as we maneuvered the process. Would absolutely recommend working with them!
