Logos are to identify, not explain and Pet Evolution’s logo had too many elements creating a complex logo. Their retail space featured a smattering of photos on gray walls and not showcasing a cohesive look. With moving to a new retail space gave the perfect opportunity for a brand refresh. Something that totally says Pet Evolution.
We need to create the overall big picture. Designing a logo that is simple, memorable and relevant that reflects what Pet Evolution stands for. Incorporate fun aisle signage, graphics for the walls and store front windows while maintaining the look and feel of the brand.
Pet Evolution now has a brand that reflects who they are and how they want their customers to perceive them as. They are able to continue evolving the brand with the tools and guidelines we have put into place. Setting them up for success so they can achieve greater.