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Refresh Network

non-profit organization

challenge

The Need to Rebrand

Refresh Network is an organization that provides a safe space to have real conversations.  People who are suffering or lost can build resilience and confidence knowing they aren’t alone.

The organization’s existing logo served its role for their initial launch, but the ordinary black and white design didn’t fully convey the warm and comforting environment that the Refresh Network stands for. Plus, there was only one version of the logo to work with across all platforms.

front of Refresh Network business card
before logo and after logo
refresh network horizontal logo
Brand color palette
tree photo with the word embrace at the bottom

solution

We hosted a workshop with Refresh Network to define their brand attributes and customer personas.  Having a brand strategy in place is important before any design work. This in-depth analysis helps pinpoint inspiration and streamline the design process. With this information, we created a brand identity that Refresh Network is proud to showcase.

Branding  |  Design

Refresh Network white logo on orange backgrounc
Refresh Network full color logo on tan backgrounc
Refresh Network logo on green backgrounc
Refresh Network logo on blue backgrounc
Refresh Network logo on blue backgrounc
Refresh Network logo on tan backgrounc

outcome

Rebranding Refresh Network has given them the confidence to promote their company with pride and they also feel good about those that interact with their brand.

 

Their brand now stands for who they are and how they want to portray to their audience.

instagram post by refresh network
Facebook business page
LETS GET STARTED

Having you been thinking about rebranding but are not sure where to begin?

photo of Bryan Piatt

Had a wonderful experience working with Belay Creative. Karen and Stacey did an incredible job helping me bring my vision for the Refresh Network to life. Very patient with me as we maneuvered the process. Would absolutely recommend working with them!

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