Woodbury Days was ready for a content makeover. When new leadership came on board, they wanted to keep the look and the feel of the brand itself, but establish its voice through engaging social media and website content in hopes of breathing new life in to the 40+ year community tradition.
We focused Woodbury Days messaging on what benefits this community festival can offer Twin Cities families. Organizers incorporated new kid-friendly events in to the event, while we worked with high-quality videographers to capture flashy and entertaining video that showcases the fun and excitement of Woodbury Days. This revived interest in Woodbury Days for Woodbury families and sparked curiosity for neighboring communities.
Woodbury Days’ 2019 Facebook event was seen by over 147,800 people, and received over 12,300 event RSVPS. That was up 380% more than the 2018 event. By focusing on delivering high-quality, engaging content to targeted audiences, Woodbury Days experienced an increase of 20,000 event visitors that directly translated to an increase in overall event revenue.