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When is it Time to Rebrand?

by karen July 20, 2020
Rebrand

Can your current branding take you to the next level?

If the answer to this question is not a resounding “YES,” you may need a rebrand.

A rebrand is a market strategy of giving a new name, symbol, or change in design to an already-established brand. The goal is to create a different identity for a brand that will give a competitive edge and attract new customers. It can seem daunting, but it’s also an exciting opportunity and one of the greatest investments you can make in your brand.

Here are some common reasons why you might need to rebrand:

You are seeking a new audience

If your target audience has changed or you are wanting to reach new customers, then a rebrand can help get their attention. People are attracted to products and services for different reasons and in different ways. Your old brand identity might not be catching the eye or interest of the new demographic you are trying to reach. 

Your brand is outdated

Has your business evolved but your logo has remained the same since you first opened in the 1990’s or 1980’s?  A lot of businesses see their brand as “set it and forget it.” But the truth is, a business grows and changes — and your brand identity needs to as well. A rebrand can help keep you relevant. Need some examples? Apple. Pepsi. Nike. These tycoons did it and you can too. 

You need to stand out 

Are you tired of trying to keep up with the competition? Do you feel your brand is diluted? Now more than ever, it’s time to stand out and differentiate your business. Rebranding is a way to reposition your brand in the marketplace to be unique and appealing. The marketplace is flooded with options, and you can’t afford to be invisible.

Your brand is over-complicated

Is your messaging confusing to your audience? Are your offerings too complex? People don’t want to work to figure out how you can help them. Keep it simple and straight to the point. 

You are embarrassed

We see this a lot where businesses are embarrassed to send customers to their website or hand out their business card. If this resonates with you, it’s time for a rebrand. You deserve a brand identity that you can be proud of and share with the world.

You are ready to make a big change

The goals you began your business with aren’t always the same five years down the road. Especially when you consider changes in technology, potential new products or services, or changes in the marketplace. As your business grows, your brand should adapt to accommodate the next level of your planned success. 

 

If you can relate to any of these reasons, then it’s time to explore a rebrand.  Determine whether your brand needs a partial or total overhaul and then find a professional to guide you through the process. (Like us!) 

Check out a rebrand that we did for a client > Click Here

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